Our costs are split into 3 phases which are site setup, site/shop build and SEO. The first two phases are required while the 3rd phase is optional but highly recommended particularly if you plan on ranking well on search results without paying for it every time.
Ownership costs, like owning a car there are costs of keeping it on the road. This is the same for your website as some monthly/yearly fees like hosting, SSL certs, backup service, domain registration fees apply, we can explain how this works.