Project Description

DPO Solutions Ltd Design Example

HOW WE TACKLED THE BRIEF GIVEN TO US

Brief

DPO Solutions, is a national cyber security firm providing consultant services to Irish firms.

The requirements from this business were to create a technology site which would showcase featured services with case studies and high quality infographics along with industry analysis articles in a blog.
We were also asked to create a site logo, setup SEO (Search Engine Optimisation), contact forms, social media pages (Youtube, Facebook and Linkedin), analytics to measure site visitors and a Google pay per click campaign with branding assets and keywords.

Planning

After the intial discussion we drew up a detailed project plan which we laid out the complete design, publication and advertising process.  The master project plan covered the following areas with individual tasks, resources and timelines.

  • Draft Master Project Plan with Phases
  • Market Analysis (Competitors / SEO)
  • Logo Design
  • Facebook / Linkedin / Youtube Pages
  • Infographics / Graphic Assets Build

  • Home Page & Contact Page Build

  • Blog Page Area Build (UGC import)
  • Security Features (Firewall, Anti-Spam etc)
  • Site Backup Setup
  • Google Analytics Setup
  • Pre-Launch Design/Functionality Review
  • Site Sign-Off

  • Site Submission to Google, Bing & Others
  • Google PPC / Facebook Ads Campaign Launch

  • Google My Business Listing
  • 90 Day Monitoring Period (Errors, SEO performance etc)

Results

The project was successfully published in 9 weeks. Over 30 blogs were published in the blog section and the main services with case studies and infographics were published in the services section.
Despite the fact that the subject matter was competing in a highly competitve market place against multinational consultancy firms, the owner managed to secure 4 lucrative engagements after the first 6 weeks of site publication.
The owner has expressed a desire to expand operations with overseas targeting in the US in the next year.

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