Hotelz.ie Booking Site

HOW WE TACKLED THE BRIEF GIVEN TO US

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Brief

Hotelz.ie, is a national hotel and resort booking website for Irish holiday makers looking for deals abroad.

The project manager asked us to upgrade their basic contact form style site to a fully functional booking website featuring over 50 international destinations with a loyalty discount program for repeat customers.
We were also asked to setup SEO (Search Engine Optimisation), booking managment, CRM integration, contact forms, analytics to measure site visitors and a Google PPC campaign.

Planning

For this project we worked with the company project manger to draw up a phased approach to the site rollout. Phase’s 1-4 are outline below.

Phase I :Pre-Work

  • Audit existing site performance
  • Market Analysis (Competitors / SEO)
  • Define System Requirements

  • Identify Candiate Booking System

  • Identify Ad-on Features

Phase II :Site Build

  • Build eCommerce & OTA Integration

  • Build Loyalty Program Membership Module

  • Home Page & Contact Page Build

  • Security Features (Firewall, Anti-Spam etc)
  • Site Backup Setup
  • SEO on page optimisation

Phase III :Publication

  • Google Account Setup

  • Pre-Launch Design / Functionality Review
  • Site Signoff

  • Sitemap Submission

  • Google My Business Listing

Phase IV: Advertising & Monitoring

  • Initial Google Pay Per Click Campaign
  • SEO Performance Review
  • Search Console Error Review & Indexing Functionality
  • PPC Campaign Review

Results

The project was successfully published in 15 weeks. Over 50 destinations were linked to the site and bookings trebled until the onset of Covid-19 restrictions in 2020.
Organic SEO results has meant that 15 target keywords are now ranking on page 1 and 2 of SERP results.

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