Project Description

Events-Hire.com eCommerce Site

HOW WE TACKLED THE BRIEF GIVEN TO US

Brief

Events Hire, is a county Louth based supplier of equipment rental for weddings, parties and corporates in the North East region.

The company owner asked us to build an eCommerce site which would catalog over 120 stock items with prices and product variations such as colour and size.
We were also asked to create a site logo, setup SEO (Search Engine Optimisation), contact forms, social media pages (Youtube, Facebook and Instagram), analytics to measure site visitors and an initial Google Ads and Facebook Ads campaign.

Planning

After the intial discussion we drew up a detailed project plan which we laid out the complete design, publication and advertising process.  The master project plan covered the following areas with individual tasks, resources and timelines.

  • Draft Master Project Plan with Phases
  • Market Analysis (Competitors / SEO)
  • Logo Design
  • Social Media Pages

  • Online Shop Catalog Build

  • Home Page & Contact Page Build

  • Security Features (Firewall, Anti-Spam etc)
  • Site Backup Setup
  • Google Analytics Setup
  • Pre-Launch Design/Functionality Review
  • Site Sign-Off

  • Site Submission to Google, Bing & Others
  • Google PPC / Facebook Ads Campaign Launch

  • Google My Business Listing
  • 90 Day Monitoring Period (Errors, SEO performance etc)

Results

The project was successfully completed in 10 weeks with over 120 items published to the online shopping catalog and events-hire ranked on the 1st page of organic search results in google.
The number of customer enquiries through website clicks alone quadrupled over the period prior to the site launch.
The business owner subsequently engaged us to build a second site RoslynEvents.co.uk which has since been completed to serve the Northern Ireland market.

Carlton Design Dundalk

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