Step 3: Baseline where you are now. By that I mean it’s important to look at what your business internet footprint is now and compare it to your top competitors and what your goals are. Do your products rank highly on Google search results for your target market, do you have historical metrics on site visitors and conversions? Is your facebook and instagram follower base growing or static. How’s your site speed and mobile responsiveness.
Online success is very much tied to looking at your business strategically. What does success look like to you and are you willing to pay for it and if so how much.