Training Services We Provide
We offer expert training tailored toward your organisation’s website which includes;
- Training on how to administer your website covering plugin updates, monthly maintenance checks, error, backups, performance and security checks
- Training on how to update pages, posts and eCommerce products and services
- Training on setting basic SEO for pages, posts, images and eCommerce products
- Training on setting up a Google Ads campaigns and monitoring results
- Training on securing your site, covering topics such as user security, firewall plugin setup & monitoring, spam control, geo-blocking and DNS security
A national tools and fastener supplier approached Carlton about training two of their in-house staff on managing their website after their web admin had left the company.
They asked me to draw up a proposal with hours required, topics and availability to deliver services. Availability was important as the staff were very busy during normal trading hours.
We provided 3 in-person training sessions to both trainees on Saturday mornings.
Training module 1: was 3 hours and covered basic monthly maintenance tasks like plugin/theme file updates, plugin license checks, webspace checks, login history, SSL cert checks, hacking checks, Google search console checks and more.
Training module 2: was 2 hours and covered content changes for pages, posts and eCommerce products. It included correct image formatting, sourcing images, page versioning, plugin installation, content backups & restore process and more.
Training module 3: was 2 hours and covered Search Engine Optimisation (SEO). This included on page and off page optmisation techniques. Monitoring Google Analytics, basic keyword research, image optimisation and competitor analysis
Why Training Matters
WordPress is a powerful platform and offers many features for giving your site stabiliy and security, but it needs constant attention.
Plugins and theme files need to be updated, malicious activity needs to be checked, content needs to be updated, webspace and site performance needs to be monitored.
Many firms look to their web designer to manage this or in some cases ignore it and do just a few content updates themselves and that’s it.
When firms choose the web designer route, problems often lie in the lack of transparency, cost and delays in thier web designer level of service. In addition there is a lack of knowledge by internal staff on what’s really required as it takes experience.
With the right level of training, you can do most of the tasks yourself and learn how to keep your site secure and up to date, improve your SEO and make changes without fear of doing the wrong thing.
We take the time to document steps when training personel, which means that you will always have a reference for later use. We can even create training videos with screen-cast technology and conduct training via Zoom as needs require.
IN 2021 80% OF SITE OWNERS SAID SECURITY WAS THEIR NUMBER 1 CONCERN
The HSE ransomware attack of 2021 was the largest but certainly not the last large data breach to happen to Irish firms. Most breaches are caused by fraudulent emails, weak login security and out of date patches and plugins. More than 1/2 Irish website owners admit to not being ready for a breach which is where we can help.
We’ll train your staff on site security including spam control, firewall monitoring, user access control, SSL certificate management, two factor authentication and more. We’ll aslo help configure these options for you so you’re site is always protected.
Google Ads Training
Are you looking to advertise on Google but not sure how? No problem, we can show you how.
We offer training sessions geared toward your business and budget. We show you how to create campaigns, ad-copy, keyword lists and set budgets. We also show you how to monitor ad performance and even look at what your competitors are up to.
Hear from our Customers
“Paul [From Carlton Web Solutions] is a tenacious and a knowledgeable mentor who has a great expertise in his field of web technologies and security. It was a pleasure to work for him on projects and his ideas were always strong and futuristic. He is not only an inspiring coach but also a positive human being. I would highly recommend his services to anyone who wishes to use progressive and reliable services. ” [Dec 2021]
“We have used Paul at Carlton Web Solutions for web development the past few weeks and his attention to detail is second to none! I would recommend him for all Web Development & Web IT contracts, Training and Web Design Maintenance. ” [Apr 2022]
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